Features | May 21, 2021
5 Free or Low-Cost Tools for Better Marketing
When it comes to marketing, there’s no shortage of tools and resources available. But the best kind, especially if you’re just establishing a strategy? Free to low-cost. Here are a few options to explore as you build out your marketing strategy.
Canva: This free tool puts you in the driver’s seat when it comes to graphic design. Canva offers a number of templates for social media images, flyers, videos and more. While some things should still be left to the pros, the website’s user-friendly interface takes the guesswork out of design and lets you create visually pleasing content in minutes. Paid accounts are available that offer greater integration with your company’s brand design and style.
TweetDeck: Apps like TweetDeck can make social media management more seamless. TweetDeck is a free tool that integrates directly with your Twitter account. You can schedule tweets ahead of time, create dashboards for channels and hashtags to monitor and more. If you’re looking for more bells and whistles, Hootsuite offers tiered paid plans that allow you to monitor multiple social media channels from one dashboard, among other features.
HubSpot: Kept in the tool belt of many a marketer, HubSpot is so much more than an email platform. Free features include pop up forms for your website, email marketing, automated follow-up emails, landing pages for your website and more.
Google Data Studio: Part of the Google Suite, Data Studio takes reporting and presenting analytics to the next level. Choose from templates or create your own format to better visualize website data, social media stats, email marketing and more. If your website is linked to Google Analytics, metrics will pull in automatically, and there are options to pull in data from files and third party apps. Give this tool a spin if you’re looking for a wow factor the next time you present data findings.
Pantone Connect: Calling all graphic designers! Pantone Connect is a free mobile app that helps you match objects to their closest Pantone color. The concept is simple: users order the Pantone Color Match Card ($14), then place it near the object they want to match. The app scans the object and card and provides the closest options.
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