Industry News | September 28, 2020
ABGI Helps Feed Local Families
By ABGI
PSDA member ABGI held its 25th Celebration Drive-Thru Food Bank on Sept. 10, 2020, from 3-6 p.m at its distribution center in Grapevine, Texas, benefiting the North Texas Food Bank (NTFB). Because of the current climate and the challenges that COVID-19 has presented, the event was created as an alternative to the originally anticipated party to celebrate the company’s 25th year of prosperous business in North Texas. Approximately 54 million people (one in six) may experience food insecurity in 2020, including 18 million children (one in four), according to a recent study from Feeding America. With the ongoing COVID-19 crisis impacting individuals’ health, employment and food security, the urgency for services that can support the basic needs of families in Dallas has never been more critical.
ABGI invited every partner that has been a part of its ongoing success to celebrate with them in a unique and creative way. The 25th celebration consisted of a live event, as well as an online monetary fundraiser. During the drive-thru event, ABGI fans and partners drove through a series of tents where they checked in for prize drawings, dropped their donation, chose a promotional gift as a thank you, and took a picture to commemorate their attendance. An online fundraising link was provided for those who wanted to participate but could not attend.
“We are very happy to give back to the community that has been so good to us over the years and wanted to involve all our partners in celebrating our 25th in a big way,” said ABGI President Kris Sorokwasz. “These are difficult times for many families, and we all must do our part to ensure our community is thriving. ABGI is honored to partner with the NTFB to feed local hungry families and assist in providing much needed relief. We are truly inspired to see our clients, vendors and supporters pull together in such a generous way to help the community.”
The results surpassed the expectations of ABGI. Their partners donated over 3,300 pounds of food and raised $4,450 in online donations. This equates to 15,100 meals for hungry families in North Texas and allows the NTFB to continue its important work in the community.
“We are so grateful to receive such generous support from ABGI. In a time of great need, their support will ensure we can continue feeding the children, families and seniors of North Texas,” said Trisha Cunningham, president and CEO of the North Texas Food Bank.
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Press Release COVID-19