Industry News | August 21, 2020
Navitor Launches COVID-19 Recovery Tools
Navitor recently launched a comprehensive vertical market education series of e-booklets, webinars, videos and social toolkits to help businesses plan amidst the pandemic. As businesses across the country introduce new services, bring employees back in, open in a limited capacity or open in a full capacity, we are offering “killer marketing,” as one customer put it, or “liquid gold,” said another, to enable safe communities.
“In the beginning of the pandemic, distributors were struggling because so many of them had a huge focus on promo, which was hit extremely hard with 90-95% decreases in business. We wanted to help them find new opportunities with print,” said Stephanie Drago, director of marketing at Navitor. “We started offering the first materials and ideas in March and now have had thousands and thousands of hits, views, downloads, and general usage of these valuable and useful materials to supplement their business and allow them to continue to sell.”
Most materials are offered for free to distributors on Navitor.com, and we have deeper materials for members. Navitor covers the following industries:
- Back to the office
- Education – K-12
- Education – Higher education
- Financial services
- Polling locations
- Campaigning for political candidates
- Nonprofit - Drop-off locations and kit assembly
- Health care - Clinics and long-term care facilities
- Insurance - Direct mail and on-site
- Cannabis - Dispensaries and new brands
- Automotive - Rental and digital-only purchases
- Hospitality - Hotels and convention centers
- Stadiums and arenas
For members, we offer the following free materials for each industry: customizable e-booklets, webinar slides, social toolkits and unbranded videos. The most popular are the e-booklets where distributors take the materials and easily rebrand as their own. Since many are short-staffed, we’ve made these easy to rebrand without a graphic designer. Membership is free to wholesalers, and the short application can be completed online. Social posts are also offered through Navitor’s social platforms including Facebook, LinkedIn and Twitter.
On the operations side, we’re open, and we’ve been open since the start. “Distributers often offer their own niche products, and by partnering with Navitor, they are able to expand their product offering to more than a thousand unique items,” Drago said. “These wholesalers are often entrepreneurs passing the business from one generation to the next; this partnership allows them to keep their business open and growing.”
All recovery tools are based on recommendations by the CDC, OSHA and best practices across the country.
Business/Growth Strategies Press Release Distributors Promotional Products COVID-19