Interviews | February 10, 2021
Print Basics: A Substantial Return on Investment
When print companies hire new employees — or promote current employees into new roles — chances are those individuals need some form of training, particularly if they’re new to print. To help alleviate some of that need, PSDA created Print Basics, a virtual educational event designed to teach the fundamentals of print and print products.
PSDA hosted its inaugural cohort in the fall of 2020 and returns this spring, back by popular demand. We spoke with Artie Collins, chief executive officer of npn360 and PSDA president, to learn more about his experience in helping develop the program and the notable return on investment his company experienced in sending one of their employees to attend.
Don’t miss out! The next Print Basics cohort runs from March to June 2021. Registration is open until Friday, Feb. 26. Learn more here.
You serve on the PSDA Education Committee, which designed the content for Print Basics. Can you talk about your experience building the program and the mission to cover a variety of topics?
I was thrilled to be a small part of building the program, as we all believe there is an enormous need for this type of content in our industry. We focused on starting with the basics and, working from there, our concentration was to make sure we provided each attendee critical knowledge in each discipline that they could utilize immediately in their day-to-day roles.
Can you share more about the experts the committee has enlisted to present this program?
The committee spent a lot of time discussing potential speakers and took into account a myriad of factors in approaching potential candidates to fulfill the role. We identified the unique characteristics and knowledge set that were required of each speaker, then reached out to each candidate. The positive response was overwhelming and validated the concept of the program. We were fortunate to enlist the thought leaders in our industry. All attendees learned from subject matter experts who were able to distill the content down to make it understandable and applicable. Participants learned from the best.
You sent one of your own employees to Print Basics. How did they benefit and what is the return on investment for the company?
Gloria benefited immensely from the program. We hired her a few years ago in an administrative role and she recently was promoted to our Customer Success Team. With no knowledge of print, the program gave her a solid understanding of print and other services we offer our clients here at npn360. She now recognizes industry terms, specifications and is knowledgeable when interacting with clients. The confidence she gained in the short time is immeasurable and we have recently promoted her to work on the team that manages our largest account. The return on investment was rapid and substantial.
What excites you about the opportunity of this program for others?
I believe this program will enable us as an industry to attract talent to our respective organizations that may have not considered us prior to the learning curve. In addition, company leaders now can outsource product training, which has always been a challenge for most organizations. Print Basics will continue to evolve and improve as it progresses. The future is bright!
Registration for the spring 2021 cohort of Print Basics closes on Friday, Feb. 26. Register now to reserve your spot.