Industry News | April 22, 2020
Printers Using Online Marketing Strategies
With travel at a virtual halt, marketing and procurement leaders working from home, and stay-in-home orders in effect, companies face an important question: When there’s no face-to-face anything, how do you stay in front of clients and prospects?
According to Google Ads data, the shift in search and buying behaviors caused by COVID-19 is unprecedented. Small businesses in the print and marketing services industry are doing what they can to operate safely and effectively.
On the marketing and advertising side, print providers are doing two things:
- Reaching buyers where they’re at — online — as buyers look for ways to stay informed and connected to brands.
- Realizing their prospects and customers will need print, promo and technology solutions when the economy bounces back, and to be ready with fresh messaging then.
The “print or online advertising” question shouldn’t be an either/or proposition, marketing experts say, but rather a cohesive and coordinated blend.
Maintaining Connections in New Ways
More print companies are dipping their toes into new digital advertising waters or diving full speed ahead into a growing number of options. Those include scheduled and promoted webinars, sponsored content and thought-leadership pieces, digital banner ads on specific website pages, email marketing to segmented lists and more.
Some industry publishers and associations are helping. For example, the digital offerings by PSDA are getting a face-lift to better fit into packages and be customized to help current and new advertisers better reach decision-making distributors. Find out more.
As you take advantage of strategies to stay nimble and innovative while trying generate revenue, the PSDA Sales team of Emily Marxer, Nick Schuette and Amy Keech are eager to collaborate with you on available options for both digital and print exposure.
Marketing and Sales Business/Growth Strategies Trade Printer Promotional Products COVID-19