Industry News | May 24, 2021
PSDA Executive Vice President Matt Bruno Shares Insights on commonsku's Podcast
Matt Bruno, PSDA's executive vice president, recently participated in an episode of commonsku's podcast, skucast. He discussed the importance of marketing in the industry and the fact that many companies now sell experiences first and products second. During the discussion, Bruno also touched on:
- Selling experiences;
- How the complexity of the business is changing how sales are made;
- How customers are changing the way they choose their business partners; and
- The future of associations.
Listen to the podcast now.
Business/Growth Strategies commonsku Podcast Industry News