Interviews | November 03, 2020
Worth 1,000 Words: More than Masks
❶ Protective gear for medical workers needs to be impenetrable, but as thousands of people are now discovering, it doesn’t have to be impersonal. Through the “More Than Masks” movement, digital printers around the world are producing photo stickers of doctors and nurses. Each 5.8 x 8.3-inch photo sticker features a smiling face along with the name and function of the person wearing their protective mask and gown. Front-line workers during the COVID-19 pandemic can identify each other for better teamwork, and develop a friendlier, personal connection with worried patients.
❷ Two medical students in Israel launched “More Than Masks” on Facebook, and the initiative quickly spread. Personalized photo stickers have been donated and delivered to more than 70,000 medical personnel at hospitals. Print technology firm XMPie’s platform is empowering the project’s variable data printing.
❸ “The result has been a showcase of the human spirit at its best — printers doing inspiring work, people volunteering to drive for hours to deliver stickers to hospitals, health care workers locked arm in arm and showing their smiles together, and thousands of patients having a more human experience during a difficult time,” says Albo Rafi, global creative director and head of connected packaging at labels provider CCL. He helped to promote “More Than Masks” to digital printers.
❹ “More Than Masks” is an inspiring movement is showing the world how digital print — and the global digital print community — can bring people together in amazing ways.
Worth 1,000 Words is a department of PS Magazine, in which we feature a photo from a PSDA member and show why it’s significant. This photo originally appeared in the August issue of PS Magazine. If you’d like to submit a photo for consideration, send it to firstname.lastname@example.org.
Technology Digital Printing COVID-19